How I Made $14.06 For Every Keychain I Gave Away [Tripwire Funnel]

Did I get your attention with that headline? I know I did else you won’t be reading this. So, In this blog post we are going to talk about Tripwire Funnels.

Tripwire Funnels:
A Tripwire is basically a low-value offer to get your customer into the funnel where you can upsell them more relevant products. The most popular ones are Free+Shipping or Penny+Shipping. Penny+Shipping outperforms Free+Shipping offer for us but in this case, Free+Shipping did the magic.

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