How I Made $14.06 For Every Keychain I Gave Away [Tripwire Funnel]

Did I get your attention with that headline? I know I did else you won’t be reading this. So, In this blog post we are going to talk about Tripwire Funnels.

Tripwire Funnels:
A Tripwire is basically a low-value offer to get your customer into the funnel where you can upsell them more relevant products. The most popular ones are Free+Shipping or Penny+Shipping. Penny+Shipping outperforms Free+Shipping offer for us but in this case, Free+Shipping did the magic.

Before getting into more details I would like to tell you that we didn’t select because this is our best performing funnel, we definitely have way better performing funnels. But this is something which anyone of you can do even with the most basic skills. Let’s get started now.

What Did I Do?
This was a new niche and our Goal with this funnel to breakeven or in other terms acquire customers for free. I went on to AliExpress and found all the cool looking items for my niche. I started structuring my funnel in a way where I could place related products one after the other.

What Did My Funnel Look Like?
As always I used ClickFunnels to build all this. I didn’t really spend much time on this funnel as I was just testing waters in this new niche and wanted to get things live ASAP. I follow 80/20 rule, You can read more about it Here. So, This is how my funnel looked like:

funnel-structure

>> Landing Page: We were giving away a beautiful Keychain here so We explained what the offer was on the landing page and asked for user’s email to move forward. We do test capturing email and not capturing one and in this capturing email helped us better. Our landing page converted at landing-page

>> Order Form: We had a very neat looking order form and the best part was the order bump. An Order Bump is the offer you make just above the buy button. So, We were charging people $5.97 shipping and we were giving them necklace of same design as Order Bump and charging $9.97 for that. You see profits? Our Order form converted at order-form

>> Upsell 1: Rule of thumb for upsells is you need to present this as if their order is not completed yet. We started with a mousepad related to our frontend offer but it was converting horribly for us. So, We moved on to a mug and it is converting well for us so far. We were charging $7.97 for the mousepad and now charging $14.97 for mug. Our Upsell 1 is something we definitely need to fix.upsell-1

>> Upsell 2: We were offering a car sticker as our second upsell and had decent results with this one. We are charging $6.97 for this sticker. Our Upsell 2 converted at upsell-2

>> Upsell 3: InsureShip: It is kind of mandatory upsell for us. Where user pays us to Insure Ship the product. We are charging $1.97 for InsureShip. This one is a no-brainer for everyone. It works like candies next to the cash counter when you go shopping. InsureShip converted likeupsell-3

>> Thank You: On this page we confirm their order and let them know if we have any other offer for them.

Let’s Dive Into Numbers:
I know you have been waiting for this. People love numbers. I will try to give you as much detail as possible here:

We spent $2141.44 to generate 7105 clicks and got 583 orders.
Total unit sold (given away) was 1104 keychains which ended up generating revenue of $6149.49. Our Earning Per Click is $0.87.

We spent $2141.44 to acquire 583 customers and generated revenue of $6149.49. Pretty good. Right?

NO!!!!

Let me now show you what ClickFunnels Did for us:

We got 33 conversions on first upsell, 34 conversions on 2nd upsell and 37 conversions on 3rd upsell which ended up adding $803.88 to our initial revenue. Got that light bulb turned on? With few extra clicks and power of ClickFunnels you have generated $803.88 from the same number of customers and now our earning per click is $.97

Aren’t you forgetting something? ORDER BUMP.
21% People took the order bump which gives us the revenue of $1246.25 and now our earning per click looks like $1.16

So by simply using power of ClickFunnels you have increased your earning per click from $.87 to $1.16

Results: Our Average Order Value is $14.06 and we are spending $3.6 to acquire a customer which is pretty good. 37% of the revenue is our profit and this is one of the most stupidest funnel I have ever made. Keep it real simple and you will add few extra thousand dollars to your revenue by simply following what I did with ClickFunnels.

Once again if you want this exact funnel then sign-up for free 14 days trial of ClickFunnels under my referral and mail me at Honey@honeysyed.com and I will mail you a share URL of same funnel. You can change images and text and you are good to go.

Update:
A few people approached me who wanted my Funnel Share Link but were already using ClickFunnels so I had to refuse them as this Funnel Share Link is for my referrals only.

Good news is; I spoke to ClickFunnels support and they told me even if somebody is already using ClickFunnels they can still be a my referral. All they need to do is copy the email given below and send it to support@clickfunnels.com

“Hello Korbin,

I would like to change my referrer to #455682 . Please let me know if you need any more info.

Thanks”

Copy this and send it to support@clickfunnels.com and once you are signed up under me, mail me at Honey@honeysyed.com and I will send you my Funnel Share Link.

P.S. We tested 7 landing pages and 23 ad sets to figure out what works for us.

Keep Testing and Tracking.

How I made $100 yesterday while I was sleeping

Step 1:

Find a product which is already doing well on Facebook, If you already have a winning product then you can use that too. If you don’t have one then follow what I did.

There are multiple ways to do it and we will cover this in detail in a different article. Let’s get started with one way;

We see a lot of ads all day long so just try and come up with some keywords used in those ads. Combine those words using social sleuth with popular URL shorteners like goo.gl or bit.ly. I hope you got the idea.

I used “Get yours here” and “Bit.ly“. This is How the URL looks like:
https://www.facebook.com/search/str/bit.ly+get%20yours%20here/stories-keyword/intersect

I found a product with great engagement, When doing this I basically look for at least 10k reaction or 3k shares or 2k comments or all of them. Here is what I found:
Facebook-Engagement

Step 2:

Now we have a winning product which we know is doing amazingly well. In this step, we will contact every possible Instagram influencer (someone with huge number of followers in your niche) related to our product. If you have a product in survival niche than you would contact profiles who are posting a lot of survival niche stuff. Makes sense?
Example: If you have a product in survival niche than you would contact profiles who are posting a lot of survival niche stuff. Makes sense?

We have got the best results with influencers with 100-500k followers. We use a message like “Hi there I love your IG page and was wondering if you would be interested in selling me a shoutout to your followers. I am the owner of STORE NAME and would love to get a shoutout from you. When is your next available time to post?Thanks”

So we contact them by Kik, mail and direct message and so far have received the best response with kik. For this product we already had an influencer with 800k+followers. We bought a post for 4 hours and paid $35 for it.
Note: I have been doing it for years and I have a good eye for finding influencers now due to my experience. You may not find similar deals because we have paid a few thousand dollars to this influencer in past and have been working with him for a long time.

Step 3:

We have a product which we know is going to sell well. We now have an influencer which is going to get us the traffic. So, it’s time to build a funnel.
You can launch it on your store too but I love funnels and use them for all the front-end traffic. You ask, why do I love the funnels?

Great question, Because funnels get us results like this

Funnel Results

We use ClickFunnels to build all our funnels. One of the features I love the most about ClickFunnels is it’s share URL thing. I can literally share the exact copy of funnel with you. You can swipe the images and a bit of copy and you have an amazingly converting funnel in your hands.

Want a copy of this funnel? Sign-up for ClickFunnels (Free Trial for 14 Days) under my referral and shoot me an email at Honey@honeysyed.com and I will mail you a copy of this funnel.
You can sign-up by clicking here => http://honeysyed.com/ClickFunnels

I was just testing this product so I quickly made a funnel where I had 4 pages:
1> Landing Page – We described the product, it’s benefits and features.
2> Order Form – We included an order bump where we were giving the same product in a different color for 20% off.
3> OTO 1 – We were upselling them Insured Shipping for $1.99
4> Order Confirmation Page – We were showing them their order info and other related products in their niche.

RESULTS:

It’s showtime. We received 263 clicks and sold 12 necklaces to 8 buyers (1 of them bought a couple and 3 of them took the order bump). After cutting all the costs (Excluding Stripe Fee and conversion charges) we have made $101.35 in profit (3 people took OTO 1 too)

How will I increase my profits now?

We know this funnel works now so here are few things I would do to improve my profit on this funnel:
>> I will retarget these people on FB as 255 people have not bought from us.
>> I was not collecting email on front end else I could have emailed them different offers too. I would test this out too.
>> I didn’t have my abandoned cart sequence setup as this was a quick test, I will set-up my sequence too.
>> Currently I am buying these for $4.10 per piece. We can get the cost down and increase our profits.
>>I didn’t have more upsells setup, I will include more upsells in our next promo.

Conclusion:

I didn’t do it right still I got almost 300% ROI. Put in some efforts and you will definitely make money with this one. I am not saying you will definitely make money on every launch, You will make some and you will lose some. It’s a numbers game, Cut the losers and grow the winners.

Once again, If you would like me to send you my funnel then sign-up on ClickFunnels ( Free Trial for 14 Days) under my Referral and shoot me an email at Honey@honeysyed.com and I will mail you a share url of the funnel.

Update: A few people approached me who wanted my Funnel Share Link but were already using ClickFunnels so I had to refuse them as this Funnel Share Link is for my referrals only.

Good news is; I spoke to ClickFunnels support and they told me even if somebody is already using ClickFunnels they can still be a my referral. All they need to do is copy the email given below and send it to support@clickfunnels.com

Hello Korbin,

I would like to change my referrer to #455682 . Please let me know if you need any more info.

Thanks

Copy this and send it to support@clickfunnels.com and once you are signed up under me, mail me at Honey@honeysyed.com and I will send you my Funnel Share Link.

You can replicate this for any business, there is literally no limit with this method. Do share your thoughts in the comments and let me know how can I improve the content and what else would you like to know about?

Keep Testing and Tracking